ABOUT US

Yung Cubs is a London-based children's streetwear label designed to make kids feel comfortable and confident, fashionable and fearless! Minimalistic in style, premium in quality, and effortlessly on trend, our clothes have been designed with your yung cubs in mind.  

As adults, our go-to clothing is often black, a colour we feel most confident and comfortable wearing, so why can’t it be found in most children’s clothing ranges? Shouldn’t it at least be an option? 

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This unique brand specialises in designing clothing and accessories in black, a colour often avoided in children’s fashion, and yet it looks good on so many! 

The Yung Cubs of today are the trend-setters and world-changers of tomorrow. They’re not going to blend in; they were born to stand out and make a difference, and our clothing range is tailored to help them do just that!  

SO HOW DID IT START?

Charlie Blythe's passion and desire to start her new label, Yung Cubs, grew out of having her son Knox. Wanting to dress him in black, she quickly discovered that it was almost impossible to find quality ranges of black-coloured clothing for children. She often had to look outside the UK to find any she liked. She formed and founded Yung Cubs in 2019, creating a unique brand that focuses on that one powerful colour, black, in order to fill the gap in the market and to offer something bold and versatile, closer to home. 

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The Yung Cubs range is streetwear inspired and created to ensure every yung cub grows with comfort and confidence. Simple designs for everyday wear, Yung Cubs is designed for kids to feel comfortable and carefree, fashionable and fun! 

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Thanks for stopping by and welcome to the Yung Cubs Club!